Personal data policy

  • 1 – Purpose

We collect and process personal data. This data is collected via a form filled in by you available on our website and more generally within the framework of your relations and subsequent communication with the company.

Personal data can also be collected via cookies. A cookie is a small file placed on your computer, tablet or smartphone when you browse on a website. Its purpose is to gather information relating to your browsing on the websites.

These files save information which will be used to facilitate your browsing, adapt your content and optimise certain features in an aim to improve the user experience. They enable us to gather usage data such as your IP address, the keywords used and the origin or duration of the visit.


  • 2 – Legal definition

In France, personal data is protected by French Act No. 78-87 of 6 January 1978, French Act No. 2004-801 of 6 August 2004, Article L. 226-13 of the French Penal Code and the European Directive of 24 October 1995.

On the website, the owner of the website only collects personal information relating to the user for the purposes of certain services offered by the website (dealing with enquiries made using the contact form and managing customer relations). Users provide this information with full knowledge of the facts relating to its use, in particular when they enter this information themselves. Website users are informed of whether or not the information they are asked to provide is required. In accordance with the provisions of Articles 38 et seq. of the French Data Protection Act 78-17 of 6 January 1978, all users have a right to access, rectify, delete and object to the personal data relating to them. To exercise this right, send your request to, email or write a signed letter accompanied by a copy of an ID document bearing the signature of the individual named on the document, providing the address to which the reply should be sent.

No personal information relating to a user of the website is published without the knowledge of the user or exchanged, transferred, passed on or sold in any form to third parties.

The databases are protected by provisions of the French Act of 1 July 1998 implementing European Directive 96/9 of 11 March 1996 on the legal protection of databases.


  • 3 – Which categories of data do we collect?

Several categories of personal data concerning you can be collected, in particular the following data:

– Identification data: this is data such as your title, first name and last name, your contact details (email address, telephone number and postal address), etc.

– Data necessary to continue your relationship with the company: contact, information or documentation request, correspondence exchanged, data relating to the transactions carried out, products ordered and details, order, history and data necessary for loyalty initiatives.

We collect and process your data such as:

  • last name
  • first name(s)
  • postal address
  • email address
  • password (encrypted)
  • telephone number
  • IP address
  • connection and browsing data
  • order history
  • products consulted
  • delivery incidents
  • complaints
  • comments left on the website

Furthermore, we take audience measurements to improve the user experience: we measure, for example:

  • The number of page views
  • The number of website visits
  • Visitors’ activity on the website
  • The frequency of visitors’ returns to the website


  • 4 – Is collection mandatory?

Within the website, you are informed on each personal data collection form of whether or not the answers are required and more generally that information is collected by the presence of an asterisk beside the field(s) concerned. In the absence of an asterisk, the information requested is optional.

If you do not enter the required information, the request relating to this data collection (e.g. request for information, newsletter, etc.) may not be processed or be processed with a delay.


  • 5 – For which purposes?

Depending on the case, the company processes your data collected via the website fully or partly for the following main purposes:

– Managing, processing and monitoring your requests and your communication with the company through email campaigns or initiated via the website (e.g. contact, information or documentation request),

– Managing and implementing sales operations, communication and marketing by the company in the broadest sense of the term in the form of an email, text message or letter. You will only be contacted if you have given your consent,

– Understanding and studying the website’s use by website users and their browsing behaviour in an aim to improve our online communication,

– Improving and optimising the website’s quality and features,

– Carrying out and drafting studies, analyses, reports and statistics,

– Managing and processing website users’ requests, and more generally the company’s contacts aiming to exercise their rights in terms of personal data protection,

– Observance of the legal and regulatory obligations resulting in particular from the company’s activity.

According to the purposes, the basis of these personal data processing activities may vary. In general, this processing is necessary:

– For managing, processing and monitoring your requests for the company’s attention (in particular responses to information requests, order processing and transactions, etc.); these operations may in certain cases be qualified as necessary for the execution of a contract to which you are party (within the framework of an online order, for example),

– For the pursuit of the company’s legitimate interests within the framework of managing and monitoring its relationships, in particular commercial relationships with the website’s users, and more generally with its contacts and the organisation of its marketing, prospecting and communication operations in general,

– For observance of the legal and regulatory obligations which are incumbent on the company.


  • 6 – Who is the personal data processor?

The company JBM, which performs its commercial activities at 9 Allée Léonard De Vinci, 37250 – MONTBAZON, France, is a Simplified Joint-Stock Company (SAS) with capital of €84,000, registered under number 389 957 176 (000 65), whose activity is to create and distribute toys for children and early childhood education and is responsible for handling the data.


  • 7 – Who is the data intended for?

The data is only intended for the company JBM Toys and Childcare (authorised staff of the following departments: sales, communication, marketing, IT, HR, etc.).


  • 8 – How long is the data stored?

Customer account data/Loyalty data:

  • Duration the customer account/loyalty account is open and 5 years in an archive from the date the account is deleted.

Prospecting data:

  • 3 years from the last contact with the person.

Competition entry data:

  • Competition duration and 1 year in an active database then 4 years in archives.


  • 9 – What are your rights?

In accordance with the European Regulation 2016/679 of 27 April 2016 on personal data protection, you have the following rights:

  • Right to access

You have the right to request information on the processing of your personal data and obtain access to the personal data held concerning you.

  • Right to rectify

You have the right to request that incorrect, inaccurate or incomplete personal data be corrected.

  • Right to object

You have the right to object to the processing of your personal data for prospecting purposes or for reasons related to your specific situation.

  • Right to erasure

You have the right to request that personal data is erased when it is no longer necessary or if its processing is illegal.

  • Right to portability

You have the right to retrieve your personal data, in a format that can be used and read by machine, for personal use or to transfer it to another organisation.

  • Right to limitation

You have the right to request the limitation of your personal data in specific cases.

  • Right to establish advance directives

You have the right to request that decisions based on an automated processing activity that concerns or significantly affects you which are based on your personal data are taken by humans and not only by computers. In this case, you also have the right to express your opinion and dispute these decisions.

  • Right to recourse

In the event of physical or moral damage related to a breach of the GDPR, you have the right to recourse. You can lodge a complaint with the French data protection authority Commission nationale Informatique et libertés (CNIL) or initiative collective proceedings by appealing to the accredited national consumer rights organisations.


  • 10 – How do you exercise your rights?

You can exercise your rights by the following methods:

– By post, writing to the following address: JBM SAS, 9 Allée Léonard De Vinci, 37250 MONTBAZON – FRANCE

– Online, using the contact form available

Please note that, within the framework of requesters exercising their rights, our Customer Service may need to check the identity of said requesters, by possibly requesting a copy of their valid ID.

To facilitate the processing of your request, we recommend that you provide your last name, first name and email address and, if you have one, your loyalty number.

Furthermore, to facilitate access to your rights:

– Each newsletter sent by the company JBM Toys and Childcare provides an unsubscription link enabling you to unsubscribe easily in one click from JBM Toys and Childcare and/or its Partners’ brand newsletters and news updates where applicable.

– Each text message sent by the company JBM offers you a ‘STOP text messages’ facility.

Finally, we would like to remind you that you can involve the French data protection authority (CNIL) at any time:


  • 11 – Updates

This personal protection policy may be amended or adjusted at any time. This website is normally accessible to users at all times. Any interruption to access due to maintenance shall be at the discretion of JBM and, in the case of such interruption, reasonable efforts shall be made to inform users in advance of the scheduled dates and times of the maintenance.


Terms and Conditions of Use of the site


  1. Acceptance of the T&Cs of Use

The beneficiary acknowledges that they have read and unreservedly accept the T&Cs of Use. These are also available on JBM’s website, and JBM reserves the right to amend the T&Cs of Use of its loyalty programme and/or the promotional offers relating to the loyalty programme, or to delete them at any time. No amendment or deletion will give the members any right to compensation.


  1. Access to the web site

The Site is accessible free of charge anywhere to any user with Internet access, accessible at the following address:

All costs incurred by the User to access the service (computer hardware, software, Internet connection, etc.) are at their expense.

Any event due to a case of force majeure resulting in a malfunction of the network or the server can not engage the responsibility of the Site.

Access to the Site’s services may at any time be interrupted, suspended, modified without notice for maintenance reasons or for any other case.


  1. Intellectual property

All copyrights, graphic design rights, representations and trademarks and all other intellectual property rights on any material or information contained on the Site remain in all circumstances the exclusive property of JBM Toys and Childcare.

The total or partial reproduction of the content of the site of all documents, images or content published on the Site is authorized only for the exclusive purposes of information for personal and private use, any reproduction and any use of copies made for other purposes is expressly prohibited without the prior authorization of JBM.


  1. Personal data

By adhering to these T & Cs, you agree that JBM Toys and Childcare, as data controller, processes the data collected in order to improve your browsing comfort, secure your connection or adapt the content of a page to your centers. of interest. This is to offer you a better user experience and to ensure technical and statistical monitoring.


  1. Responsibility

JBM may interrupt all or part of access to the Site, in particular for reasons of maintenance and upgrading. Access may also be interrupted for any other reason, in particular technical or legal. JBM is in no way responsible for these interruptions or the consequences that may result from them. JBM may also modify or remove certain features of the Site.

The User also acknowledges accepting the constraints and limits of the Internet network, in particular in terms of data transmission of information via networks and data breaches. JBM therefore does not make any commitment as to the performance and modifications of the Site which could occur due in particular to the quality of the Internet network and / or technical configurations.

The User is solely responsible for the use made of the Site and cannot hold JBM responsible for any complaint and / or procedure made against him as a result of this use. JBM declines any guarantee, express or implied, in particular concerning the quality and the compatibility of the Site for the particular uses that the User makes of it.


  1. Applicable right

This contract and the T & Cs governing it are subject to French law.

For any complaint, please contact customer service:

  • e-mail:
  • adress: JBM SAS, 9 Allée Léonard De Vinci, 37250 – MONTBAZON, FRANCE

In accordance with the Consumer Code, the Consumer Client within the meaning of the Consumer Code may, in the event of a dispute, use the consumer dispute mediation service free of charge:

  • web site:
  • adress: MEDICYS – Centre de médiation et règlement amiable des huissiers de justice – 73, Boulevard de Clichy, 75009 – PARIS, FRANCE.

However, any consumer dispute must be submitted in advance in writing and before any request for mediation to Customer Service. Referral to the mediator must take place within one year of the Customer’s written complaint to the Seller.

In addition, the Customer can go to the European platform for online resolution of consumer disputes by clicking on the following link:

French customer service
French customer service
French designer
French designer
Quality / Safety
Quality / Safety
CE standard
CE standard