LUDI is evolving
The winds of change are blowing over LUDI and
these changes are numerous: from its logo to
its graphic charter and from its early learning
and bath products to its communication.
The logo has broken free of the previous, very
childcare-focused version, turning instead
towards a more modern style. Refined,
rounded and just a little sly, this new logo also
flaunts new bright and cheery colours.
LUDI is growing
LUDI is also asserting its identity through an
original and easily identified graphic charter :
·A dynamic atmosphere with eye-catching,
modern, multi-colour designs and red strips.
·Significant presence of role-playing images featuring
children to increase projection by customers.
LUDI is innovating
·Joyful punchlines and short product descriptions.
·The product is showcased through large openings in the packaging,
a true customer experience, promoting touch to foster emotion
·Visual reminders of the product’s selling points using icons.
LUDI is smiling
Assistance tailored to the understanding and use of the products
by end customers. It will be found on all product categories,
for increased brand recognition and on various
communication media to enhance merchandising.
This desire for unity marks a key moment in LUDI’s history
whilst staying true to its essence: joyful, cheerful,
bubbly, colourful, clever and bold.