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LUDI is evolving

The winds of change are blowing over LUDI and
these changes are numerous: from its logo to
its graphic charter and from its early learning
and bath products to its communication.

The logo has broken free of the previous, very
childcare-focused version, turning instead
towards a more modern style. Refined,
rounded and just a little sly
, this new logo also
flaunts new bright and cheery colours.


LUDI is growing

LUDI is also asserting its identity through an
original and easily identified graphic charter :

·A dynamic atmosphere with eye-catching,
modern, multi-colour designs and red strips.

·Significant presence of role-playing images featuring
children to increase projection by customers


LUDI is innovating

·Joyful punchlines and short product descriptions.

·The product is showcased through large openings in the packaging,
a true customer experience, promoting touch to foster emotion

·Visual reminders of the product’s selling points using icons. 


LUDI is smiling

Assistance tailored to the understanding and use of the products
by end customers. It will be found on all product categories,
for increased brand recognition and on various
communication media to enhance merchandising.

This desire for unity marks a key moment in LUDI’s history
whilst staying true to its essence: joyful, cheerful,
bubbly, colourful, clever and bold


News 2020

This year 2020, the toys of first age are in the spotlight!


30002 Bouncing Dino
(Age: 10 months)
The giant Foam mat Letters and numbers
(Age: 10 months)
(Age: 10 months)
Book of scents
(Age: 10 months)
(Age: 10 months)
30039 Clear massage balls
(Age: 6 months)
30043 Magic egg
(Age: 10 months)
30044Nesting buckets
(Age: 10 months)
30045 book of scents
(Age: 12 months)
Twist ball
(Age: 10 months)

30047 Light-up rattle
(Age: from birth)
30048 Water circuit
(Age: 10 months)
30049Bath case
(Age: 10 months)
30050Sensory awakening set
(Age: 10 months)
30050"Unicorn" finger puppets
(Age: 10 months)
30047 Geometric Shapes playmat
(Age: 10 months)
30048 Farm animals
(Age: 10 months)
30049"Safari animals" finger puppets
(Age: 10 months)
30050Baby bowling
(Age: 10 months)
30050Bi-coloured massage ball display
(Age: 10 months)
30047 Sensory awakening set
(Age: 10 months)
30048 Interlocking Blocks
(Age: 10 months)
30049Water circuit
(Age: 10 months)
30049Water play mat
(Age: 10 months)
30049Modular play mat
(Age: from birth)


logo jbm
logo marque francaise

LUDI, French brand to JBM, child care and toy market specialist.
For child since birth to height years old.

logo jbm

logo marque francaise

Agence de l'Environnement et de la Maîtrise de l'Energie